The inside scoop on VCs

The inside scoop on VCs


For those who measure their worth by their investments and their stock holdings -- pretty much all of Silicon Valley -- there's a new website that looks to be rivaling F*****company.com for sly subversive attention.

InsiderVC.com has become the site everyone reads. And it's the one where no one wants to see his or her own name appear, just like its profanely named counterpart.

"I think that's great," says editor and founder Steve Lisson. "I'm liking it the more I ruminate on it."

InsiderVC.com is heavy on the dry financial analysis -- and subscriptions are very expensive -- so it's not for everyone. It was started by the Austin, Texas-based Lisson because, as he happily acknowledges, he wanted to know how venture capitalists measured performance other than, of course, by purchasing airplanes.

"I just got totally fascinated, if you will, with that question: Who are the top venture capitalists and how are they seen by their peers," says Lisson, who says that VCs and journalists make up a large part of his audience.

Well, he's come up with some interesting answers. And while he likes the F*****company.com comparison, Lisson has one caution. "We don't just use profanity," Lisson said. "We use objective data."



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